|WORK|
BELT | New York + Miami
VP Strategy & Business Development
2015 - Present
With a strong design thinking mindset I lead the business development, sales and marketing team, pursuing winning strategies that create greater value to our customers and users.
BELT | Miami + New York
Design Consultant
2013 - Present
As a design consultant and project manager for strategic clients, I maintain an effective and proactive communication in order to deliver unique designs according to their ideas and dreams. I integrally manage the overall process from design to final product completion, assuring client’s satisfaction.
BELT | Miami + Colombia
Brand Strategist
2010 - 2015
I designed, implemented and maintained the overall strategy, focusing on positioning BELT’s brand in the high-end markets as one of the Finest Architectural Metal Design Firms. I designed and implemented internal innovative strategies to create positive impact across the organization. I created, implemented and maintained the internal communications strategy focusing in developing an inspired and motivated team, a strong culture, people’s wellbeing and valid communication’s channels.
ORIGINE | Milan
Co-Founder & Business Designer
2012 - 2013
I was the head of the creation ORIGINE D.N.A. I lead the entire project to create the brand and launch a gallery/showroom in Milan, Italy. I designed and Developed, in collaboration with the team the concept, naming, logo, branding, communication and marketing strategies, as well as the products and pieces to create the gallery Concept-Store. I design of showroom’s interiors focusing on the experiences design and service. I effectively coordinated the entire logistics, local showroom setup, and hiring sales team.
|EDUCATION|
STRATEGIC DESIGN & MANAGEMENT
PARSONS The school of Design
New York | 2017
Learning and mastering skills on design thinking, strategy, business design, leadership and sustainability.
ARCHITECT, B.Arch
Universidad de los Andes
Bogota | 2011
As a architect understand the complexity of living spaces, I belive architecture has a great impact in how people live the spaces we create.
INDUSTRIAL DESIGNER, BFA
Universidad de los Andes
Bogota | 2011
Design is about creating meaningful experiences through objects, spaces, services or businesses that have a positive impact in peoples lives. A great design is one that goes beyond that and is responsable for the environmental and social impact of those experiences created; it is not just about creating a funcional and beautiful artifact.
COMPLEMENTARY
Politecnico de Milano
Milan | 2009
Exchange program with architecture and design courses focusing in interior design, retail design, food design, and urban strategies.
ESAG
Paris | 2005
Preparatory studies in design at the École Supérieure des Arts Graphiques in Paris. During this year abroad I also mastered my french and cooking skills.